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The Hellenic Industrial Property Organisation (OBI) and the European Patent Academy organised the seminar “Patent valuation and commercialisation – Making the most of patents for business”, on 20-21 March 2014 in Athens.

The event was organised on the occasion of the Greek Presidency of the Council of the European Union.

The main aim of the seminar was to provide an in-depth training on IPR management, as well as an insight into IP audit and evaluation tools. Focus was set on IP valuation and IP risk assessment. Furthermore, the seminar developed the dos and don’ts in patent commercialisation.

The event was attended by 127 professional coming from 22 countries, and the opening of the event was made Mr. A. Skordas, Greek Deputy Minister of Development and Competitiveness.

- List of presentations:

The reasons for evaluating and valuing patents
Martin Bader, Geschäftsleiter der BGW AG, BGW AG Management Advisory Group

Fundamental principles of patent valuation
- Methodologies to value patents, including cost-based methods, market-based methods, income approach, direct approach
- Combined evaluation of know-how and trade secrets
Malte Köllner, Patent Attorney – Head of Frankfurt Office, Dennemeyer & Associates S.A., Frankfurt am Main, Germany

Case Studies in the field of patent valuation (presentation of real cases)
Jim Asher, Chief Operating Officer/Head of Valuation, – Coller IP, London, United Kingdom

Risk assessment for different types of IP assets in various technology areas (electronics, software, harmaceuticals, mechanics, and medical devices)
Reuven K. Mouallem, LL.M , IP Management Consultant, Strategic Advisor, Patent Attorney & Founder – FlashPoint IP, Tel Aviv, Israel

Opportunities identification
- Organisation and review of an enterprise’s patent assets (internal).
Review of an enterprise’s economic and technological environment  (external).
- Expected results.
Robert Pitkethly, Official Fellow and Tutor in Management, St. Peter’s College,  University of Oxford, Oxford, United Kingdom

Tools to support patent valuation and information gathering
- Patent cartography: the case of WIPO Patent Landscaping
Irene Kitsara, Project Officer, Patent Information Section, Access to Information and Knowledge Division, WIPO, Geneva, Switzerland

- Dos and don’ts of using patent valuation commercial tools
Severin de Wit, Managing Partner, Intellectual Property Expert Group  (IPEG, The Hague, Netherlands)

Introduction to “Building a commercial success” – Profile of ‘local’  successful enterprises (KORRES – YIOTIS)
Catherine Margellou, Director of Legal Affairs, Hellenic Industrial Property Organisation (OBI)

How to build a commercial success with your invention
- Approaching the consumer
- Marketing your invention
- Patents, funds raising and bank funding, in practice
- Sell circuit and commercial models
Dimitris Korres, Korres Engineering, Athens, Greece and
Dimitris Ladikos, R&D QA and Purchasing Director, Yiotis S.A. Peristeri, Greece
Cases commented by Catherine Margellou

The do’s and don’ts in patent commercialisation
- Example of a failure
Patricia Barclay, Founder Bonaccord Ecosse Ltd, Solicitor, Fellowship of the American Bar Association, Edinburgh, United Kingdom
- Example of a success
Tibor Balogh, CEO and founder Holografika Ltd., Budapest, Hungary

Business models and inventions: SMEs, Universities, spin-offs, field related approaches (biotech, pharmacology, IT)
- Practical cases of several development models
Niels Engelhard, Senior Commercial Officer, Tech. Transfer Office, University of Copenhagen, Copenhagen, Denmark

How do patents support innovation in the digital age?
Tony Tangena, President of epi (European Patent Institute), Munich, Germany

Contribution to economic performance and employment in the European Union: a joint OHIM – EPO study
Theon van Dijk, Chief Economist, European Patent Office (EPO)

The complete list and contents of the seminar presentations can be downloaded here.

Source: OBI.